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Ad Council of America

Zill

Teens today view mental health as either overdone or unrepresented, as irrelevant or overwhelming–yet they engage in effective coping strategies everyday without even recognizing it.

We had the opportunity with The Ad Council of America to build a strong social presence that speaks to teens in their digital language: integrating mental health awareness into their everyday life, redefining what it means, and effectively putting the power back in their hands. This became Zill.

Zill: (verb) Any action to show love to your mind on good, bad, or whatever days.

Here’s a taste of that content~

Art Director: Jordan Riggins
Copywriters: Molly Sanchez, Kelsey Zafian
Junior Art Director: Katie Driscoll
AD & Design Interns: Kristen Ratnaparkhi, Amanda Chum, Zakiyah Harrison
Assoc. Brand Manager: Sophia Ciravolo