Get More. Be More.
Golden 1 Credit Union
Creative Director: Allyson Paisely
Art Director: Duong Le
Junior Art Director: Jordan Riggins
Copywriter: Vincent Vidaurri
Creatives: Kai Nedderson, Alena Carson
Producers: Kat O’Hara, Kelli Garces
Head of Production: Gabe HiJiani
Art Director: Duong Le
Junior Art Director: Jordan Riggins
Copywriter: Vincent Vidaurri
Creatives: Kai Nedderson, Alena Carson
Producers: Kat O’Hara, Kelli Garces
Head of Production: Gabe HiJiani
Golden 1 needed a new campaign and visual identity to separate itself from a crowded financial sector. As a not-for-profit credit union, Golden 1 puts members over everything. While banks prioritize profit, Golden 1 works as a force for good for Californians. Thus, the “Get More. Be More.” campaign was born.